The Originator for over 25 years in Pay Per Head

Pay Per Head Tips: General Tips To Leverage The Bookie Business

Indeed, it’s really a hard yet challenging task to jump start a bookie business. However, if you have the complete knowledge to run and manage it, there’s a big chance for the business survival followed by business success. The thing is, it’s not important how you follow tips and instructions, but how you become creative in working out for the bookie business to grow and stay as well as to meet the everyday challenges of the business. Here are some pay per head tips, that will certainly guide you in your bookie business, so whatever challenges you might encounter in the future, you are surely prepared.

Tip #1: Get Advanced Sportsbook Software

If you are zero knowledge but wants to start your bookie business, you can start with this first step among the pay per head tips. Getting an advanced sportsbook software is the very delicate yet crucial part of the challenges. The sportsbook software will allow your clients to bet or place their wagers on all possible sports. The clients are also called the players or bettors of the sportsbook who make the wagers. Meanwhile, you as the bookie agent has tasks to keep track of the wagers, pays out the winners and collects the payment of the losing wagers. This one is the most basic among the pay per head tips, yet should be taken seriously and if possible, perfectly. It’s because, as a bookie business starter getting the right sportsbook software is the foundation of your bookie career.


Tip #2: Don’t Settle For Cheap Software and Pay Per Head Services

Of course, everyone wants to settle for a good deal. One of the pay per head tips which can handle the success of your bookie business is looking for a good deal of products and pay per head services. But, please, don’t get overwhelmed with cheap offers of software and pay per head services. Even though it’s very usual that people always wanted to buy items for cheap prices, remember that this list of pay per head tips that cheaper products and services aren’t always better. This idea is similar in the case of sportsbook software. Advanced and premium sportsbook software truly costs much of money to invest, but, when settling for less, that means you are also gambling with your hard-earned money.


Tip#3: Act Like A CEO        

As the master agent of your bookie business, you are also the Chief Executive Officer. Among the wisest pay per head, tips are to act just like a CEO with the primary goal of creating and maintaining the business profitable. Secondly, as the bookie/master agent/CEO, you should work hard to grow and expand the online sports betting business through the use of the best sportsbook software. However, if it’s a bit challenging as the master agent or bookie to perform roles of the CEO at the same time, you can hire sub-agents to help you maintain the primary and secondary goals.

pay per head thumbs up

Tip#4: Look For Subagents

Like what has been mentioned in tip# 3, if the master agent/ bookie/CEO finds it a bit hard to manage the sportsbook software and the whole online sports betting business, then this tip#4 is the answer. Tips #3 and 4 are two inseparable pay per head tips. It’s for the sake of the bookie business and the bookie as well. Subagents are hired to help the master agent with the work they wish to accomplish. There is certain pay per head tips, a bookie or master agent should look for in a subagent:

Eagerness: a subagent should be seen eager to grow the business, being hungry in business is a must provided that there’s sense of integrity.

Emotional intelligence: in dealing with clients the prospect sub-agents should have emotional intelligence.

Good communication skills: because subagents will serve as the middleman between the clients and the master agent/bookie, he should possess excellent skills in communication.

Honesty: honesty along with loyalty with one another is a key to good flow and transparency of the online sports betting business.


Tip #5: Hire Employees To Help Marketing

If you think you are not good enough in marketing your bookie business but aims for fast growth and expansion of your business. Then, this tip#5 should not be separated under pay per head tips number #3 and 4. The key role in hiring employees is for the sake of substitution in times that the bookie or master agent is not available to attend the needs of the clients. However, it is best when you would hire a person that considers the strengths those weaknesses you have as the bookie business’ CEO. So, this would result to balancing all the stuff for the business especially if you are not good at selling.


Tip #6: Use TV Schedules

Simplifying the process is another general tip for an online bookie business. Among the pay per head tips for this general tip includes the use of TV schedules. TV schedules are designed to increase action and known as the most powerful instruments an agent can try. Casual bettors who usually place wagers on a sportsbook software prefer to watch their favourite games on TV. As a master agent or bookie, you should know what games are about to be broadcasted to ensure action and alert casual players via Email or text message. This set of pay per head tips on the use of TV includes live betting as one of the disruptive force. Live betting allows the clients to place wagers on sports while the games are currently played and seen on TV to increase action.


Tip #7: Set Payment and Collection Plans

Setting payment and collection plans is another general tip which can be specified by numerous pay per head tips. In starting an online bookie business, one among the biggest questions lies in the collection of payments. Majority of bookies who has a sportsbook software and chose a plan for pay per head services are settling up the collections in the wrong way. This results in the limitation of cash amount which they can suppose to collect instead. You should choose a sportsbook software with tons of tools and resources in this category, to help you in managing your online sports betting business, the easiest and most accurate as possible.


Tip#8: Make Clear Reports of Transactions

Pay per head tips for making reports are dedicated for more significant reasons. But, the key for accurate reports is the sportsbook software itself. Using the best sportsbook software can lead to more business profit. It’s the bookie’s job as the business’ master agent to access valuable reports earned from the sportsbook software. With the right information gleaned from the reports, as the bookie, you can easily manage and control the growth of your online sports betting business. Pay per head tips on utilizing information for each report includes the per head wagers report, the pay per head player activity report and the agent position report.


Tip #9: Watch Out For Bookie Pay Per Head Promos

Just a sort of clarifications pay per head tips#2 and 9 are two different things. A cheaper sportsbook software is different from online bookie software that is currently on promo. Even though both can be attained at lower prices than the usual, the latter is only available for a certain period of time and sometimes comes along with few conditions. Meanwhile, there are some great reasons why it is better to get pay per head promos. Among the advantages of getting a pay per head promo is acquiring the tools that can help you increase your revenue while reducing the cost of investment.


Tip #10: Upgrade To Premium Sportsbook Software

Among the above pay per head tips, upgrading to premium sportsbook software is the most essential. Premium pay per head services offers additional benefits and features for the bookie business. As a bookie/master agent of the online sports betting business, you can earn benefits that would certainly increase your profit upon upgrade for a premium sportsbook software. Several reasons may change your mind to upgrade from your current sportsbook plan such as:

Competition: the fierce competition of bookie businesses online.

Live to bet: the premium sportsbook software often times has the live betting option for increasing action and turn action into profit.

Profitable companies are well-managed companies: great management with the full supply of the necessities, results to the huge profit.

Start your online gaming site with IDSCA

Try us for a week for free, and explore all the tools and services you need to start, run, and grow your online sports betting business.


Complete the signup form


Select template and
configure your site
thumb-sportsbook copy


Promote your site and
start collecting money
Freedom to bet from anywhere

We are here with you every step of the way

Every hour of every day, we will have experts standing by to help you with every step of your journey. From setup, to how to maximize your player's experience -- our team is here to help.


Exciting bets
Live Chat