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Price Per Head: Bwin Signs with Manchester United

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In other news, bwin has put their social gaming plan into the forefront.

 “The market today has about 750m users around the world, growing to 1.5bn by 2015, and it’s currently an $8bn market, expected to grow to $15bn over the next three years,” said Barak Rabinowitz, head of Bwin’s social gaming strategy.

 “Most of the players never pay anything to play the games – 98 per cent in a good game. Two per cent do pay, and they are paying real money to buy credits that allow them to accelerate faster through the game, use special features or send gifts to their friends,” said Rabinowitz.

 “Bwin.party’s move into social gaming has been well flagged and if the strategy fails it’s not going to be through lack of investment. Only time will tell if the gambling companies can make social gaming work,” said Nick Batram, analyst at Peel Hunt.

Bwin has just signed a 3 year deal with Manchester United and hopes the partnership will reap great rewards.

Norbert Teufelberger, co-chief executive of bwin.party, said: “Football is fundamental to our long-term success, making up approximately half of our total sports betting revenue of €261m in 2011.”

“As well as supporting our real-money gaming business, the agreement complements our recent move into social gaming.”

The social gaming site will be aimed towards players that are already using bwin’s poker and sports betting services, and the price per head advertising will help bolster profits for the company.

This union complements their existing partnership with Real Madrid, and by having access to the fans of both teams, bwin has guaranteed itself a potential audience of over 60 million users on Facebook alone.

Real Madrid will be playing on Sunday against Valencia at home, and Manchester United on Monday hosting Southampton.

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