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NHL’s Detroit Red Wings Sponsorship Signs Deal with PokerStars

Detroit, Michigan, The latest gaming company to ink a sponsorship deal with a sports franchise is PokerStars. The contract agreement will cover several years and guarantees that PokerStars’ will be promoted and marketed prominently around Little Caesars Arena, in downtown Detroit, where the Red Wings hold their home games.

PokerStars branding on the ice with a professional hockey team is a partnership that poker players and fans will enjoy. The firm is pleased to join with the Red Wings and appreciates the percolated support, says Chris McGowan, President, and CEO of Ilitch Sports and Entertainment.

PokerStars Expansion and Awareness through NHL’s Detroit Red Wings Sponsorships

PokerStars Marketing Director in the US Severin Rasset said that they are very proud and excited about a long-term partnership with a renowned NHL team like the Detroit Red Wings. Rasset further added that the partnership with Red Wings will bring exciting experiences for the PokerStars group, thereby developing the concepts of expansion on what the entity has to offer to players based in the State of Michigan as well as to players across the country.

PokerStars is poker played over the internet in an online cardroom. It was a part of The Stars Group, a Canadian gaming and online gambling entity based in Toronto, Ontario, Canada. It was sold to Flutter Entertainment last May 5, 2020. The app can be downloaded by poker players for Windows, macOS, Android, and iOS. It is the largest real-money online poker gambling site in the world, controlling over two-thirds of the total online poker market. sponsored an online satellite tournament that produced the 2003 World Series of Poker (WSOP) champion, Chris Moneymaker. Moneymaker is the first poker player to become a world champion after qualifying at an online poker site, Moneymaker’s 2003 win was an important factor in accelerating the poker boom of the mid-2000s. Media called this boom the “Moneymaker effect.”

Other Gambling Companies Sponsoring Sports Teams

There are several Gambling companies that have sponsorship deals with various sports teams.


One of the gambling companies that are into sports team sponsorship is Bwin Interactive Entertainment AG. The entity is an Austrian gambling company that offers online sports betting, Casino table games, and poker. 

Bwin was not so popular before it started sponsoring sports teams and international competitions. Since it started the sponsorship arena, Bwin branding continued with various sports franchises through the years. Bwin made sponsorship contract agreements with teams such as Bayern Munich – Fußball-Club Bayern München also known as FC Bayern, Bayern 

Munich, or simply Bayern. The football team is a German professional sports club headquartered  in Munich, Bavaria. It’s Men’s professional football club is the top tier of the German soccer team league system playing in the Bundesliga. 

Another team Bwin sponsored is Manchester United, also known as Man United or simply United. It is a professional soccer team based in Old Trafford, Greater Manchester, England. Manchester United competes in the top division of the English Football League system, The Premier League.


One gambling company that is sponsoring sports teams is Bet365. The firm is based in the UK and was founded in 2000. It has hundreds of betting stations across the planet and is present in casinos and sports betting facilities. Bet365 is a veteran in the sports teams’ sponsorship deals just like Bwin. In 2018-2019, Bet365 expanded its sponsorship activities by inking agreements with 10 teams in La Liga which was almost half the league’s team in the organization. Those teams include RCD Espanyol, Villarreal, Athletic Club, Real Betis, Getafe, SD Huesca, Celta Vigo, Rayo Vallecano, Real Valladolid, and SD Eibar.

Currently, Bet365 is in contract with four Premier League franchises. The teams are Leicester City FC, Newcastle United F.C., West Bromwich Albion Football Club, Wolverhampton Wanderers Football Club, and its home team –  Stoke City FC. Even Stoke City FC’s home stadium (formerly Britannia Stadium) is now called Bet365 stadium.


Betfair is a UK-based online gambling company that offers a Sportsbook, online casino, online bingo, and online poker. The gambling company runs the world’s largest online betting exchange. Betfair is the first gambling entity to sponsor an English soccer team Fulham Football Club in 2002-2003.

After Fulham FC, BetFair went on to sponsor other football clubs like Arsenal, Barcelona, Manchester United, Sunderland, Southampton, Leicester City, and more. At present, Betfair is in contract with CONMEBOL’s big club competitors. CONMEBOL Libertadores and CONMEBOL Sudamericans extending until December 31, 2022.


The global online gambling company founded in 2006 with a sportsbook, casino, and esports is Betway. Sponsorship is a major part of Betway’s strategy to have its presence felt in the international market. Betway continues its sponsorship actively with teams, clubs, and events in the world of sports. 

Betway is currently sponsoring West Ham United since inking the deal worth 20 million pounds in 2015. Betway has ongoing sponsorship contracts with Leicester City Football Club and Tottenham Hotspur FC. The gambling company deals with clubs, teams, venues, and events in horse racing, crickets, snooker, esports, Bundesliga, NHL, NBA, and others. 

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