The Originator for over 25 years in Pay Per Head

Create a Great Marketing Plan with the Outstanding Pay Per Head Software

Marketing plans not only applies to big pph software bookmakers. It also deals with small-scale sports betting and gaming operations. The truth is you can create a great marketing plan using an outstanding pay per head software. It will make your betting and sportsbook become a projected venture capital. It’s imperative that you make certain that every part of your marketing strategy for your bookmaking business is in accord. 

What Are Your Goals As a Bookie?

Of course, as a pay per head software bookie, you have quite a few goals to achieve. You also have to begin identifying the various hurdles, issues, developments, and range of options associated with your bookie software. Don’t forget to contemplate on the following factors:

Customers Or Players

Know if your potential or existing customers are experiencing various changes. These diversifications can impact their actions not only as customers but also as betting players and gamblers. 


Expect that there are a lot of competitions in the sports betting industry. To keep up with the “big players,” you need to equip yourself with an innovative pay per head software. Better evaluate your contenders and learn from their mistakes. Applying to your online sportsbook business all the things that they have done right is a huge advantage. 

Market Situation: Right now, you don’t have to worry about legality when you want to become a pay per head software bookie. Online sports betting is now legal and even in these pandemic times, you can still become a home bookie. 

Identifying your market enables you to become more familiar with your clients. This also lets you:

  • Establish better marketing techniques that are more enticing to your selected audience
  • Construct higher-quality advertising messages that capture the emotions and special interests of your present and possible customers
  • Select finer reporting tools
  • Acquire or decline opportunities according to your rationally-defined customer profiles   

Outstanding Pay Per Head Software

Think About An Outstanding Pay Per Head Software When Choosing a PPH Company

Believe it or not, pay per head software can do a lot to make your online bookie business successful. Bookies of today’s generation never operate without it to make sure they are ahead of others. Don’t settle for cheap ones because what you paid for is what you get. You might end up working with a lackluster pay per head company.  

The best pay per head software must posses the following incredible features. These will help take your online bookie business to the next level.

  • User-friendly and convenient to use 
  • Network optimization for mobile, tablet, and desktop
  • Real-time betting alerts
  • Live betting platform
  • Player watch report
  • Security and privacy
  • Agent reports interface
  • Live casino, sportsbook, and racebook
  • Live chat

Important Things You Can Do Using the Right Bookie Software

As a pay per head software bookie, you have specific tasks to accomplish.  The awesome features of the bookie software will help make your online business become lucrative. At the same time, you’re also providing a terrific service to your players.

Your objective is to retain your players and come back to book more actions. This can be achieved if they can have a flawless transaction and hassle-free betting experience with you. 

Moreover, you have to maintain the balance in your books. You can do so by adjusting the odds all the way. This creates an even number of people wagering on a win or loss. If your book is balanced, you’re yielding transaction fees. A one-sided bet on a certain team or outcome, on the other hand, means your risk of losing money is increased.

Aside from adjusting the lines, pay per head software bookies like you can handle sharp bettors through the following:

Set Up Limit Prohibitions

If you’re getting too many actions on a particular game or match, it’s paramount to set up limit prohibitions. This motivates casual bettors to place their bets on other games or events. Additionally, it equalizes the actions from sharp bettors on a certain game without the need for pay per head software bookies to lay off their accounts.

Establish Maximum Betting Limits

Sharp bettors are daring because they bet with huge amount of money on a handful of games. You might encounter a sharp bettor that wants to wager $500 on a few games while staking $3,000 on one or two games. As a pay per head software bookie, you the power to limit the maximum bets of your players.

Laying Off Account

You should use this sparsely. However, there are cases when there’s a big disparity in action between sharps and public. If this happens, you need to equalize the action through laying off account.

Get the Best PPH Software from IDSCA

Never operate a sportsbook without getting an outstanding pay per head software from IDSCA. Its expertise and excellent service makes it the leading software provider since its inception in 1997. 

Don’t be left behind. Call IDSCA now at 1-866-225-5437 and become one of the profitable bookies it has produced.

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Try us for a week for free, and explore all the tools and services you need to start, run, and grow your online sports betting business.


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