Pay per head betting companies have tried many advertising tactics in the past, but none quite so cheeky as Paddy Power’s recent offering being flaunted across the Olympic City of London.
“Official sponsor of the largest athletics event in London this year! There you go, we said it.”
The city referred to is in fact in France, but the London Organising Committee of the Olympic and Paralympic Games (LOCOG) is not amused.
A spokesman for Locog said: “We can take a joke, but as you would expect we had to draw the line at the provocative references to Locog.”
“We also have a responsibility to ensure that no one thinks betting companies have any sort of official connection to London 2012. We have not seen any [court] papers yet and will reserve comment until we do.”
Paddy Power has had other advertising transgressions when notably Denmark’s Niklas Bendtner was fined £80,000 and suspended one game for showing his skivvies with Paddy Power on them after scoring a goal at Euro 2012.
Early this year Paddy Power was put down for their Cheltenham Festival ladies’ day advert which offended transgender women.
The ad stated, “we’re going to make Ladies’ Day even more exciting by sending in some beautiful transgendered ladies. Spot the stallions from the mares”. The advert showed a series of brief shots of people at the event while the voice-over tried to guess their gender.
The price per head sportsbook hopes that Paddy Power will show more refrain in the future.
The Queen won’t be worrying about pay per head entrance fees to the 2012 Olympic Games. She and the Duke of Edinburgh will be off to Stratford to see some of the new additions and the ArcelorMittal Orbit sculpture, co-created by Anish Kapoor.
Other members of the Royal Family will also be out enjoying the Olympic Games.
The Duke and Duchess of Cambridge and Prince Harry will be attending nearly 30 events between them over the course of the next two weeks. Single Harry lucked out with tickets to the women’s beach volleyball final on August 8.
Prince William and Kate Middleton will visit Wimbledon to take in some Olympic tennis and will also see football, gymnastics and cycling events, as well as the equestrian events with cousin Zara Phillips.