The Bucks really want to find out which college and NBA players have what it takes to improve their team. Pay per head wagering companies learned about how they’re going to do this, and were taken aback by their method.
Mark Lasry and Wesley Edens, the owners who bought the team back in April for $550 million, are using the services of Dan Hill, who’s an expert in coding, to move past the points and use science for the team to get an upper hand, as reported by the New York Times.
“I look for quick, micro-expressions and instances of the say/feel gap — said this, but felt that — to guard clients against what I call speed bumps: hidden objections that keep a person from buying, if not recognized and addressed,” Hill told the Times.
Milwaukee started to use his methods prior to the league’s draft, and decided to use the Facial Action Coding System (FACS) so they can read players’ faces and pin different emotions.
“We spend quite a bit of time evaluating the players as basketball players and analytically,” Milwaukee assistant GM David Morway told the Times. “But the difficult piece of the puzzle is the psychological side of it, and not only psychological, character and personality issues, but also team chemistry issues.”
Ramel Smith, the team’s psychologist, wants to see Hill as the team’s “secret weapon.”
“When daring enough to be creative, you have to be willing to be ridiculed,” Smith told the Times.
“People laugh until they see results.”
Hill, who for 16 years was doing this kind of work, was hired by the NFL scouting combine in 2011 to analyze facial expressions of top NFL prospects.
Jeff Foster, who’s the one running the NFL scouting combine, sent an email to the Times, saying:
“Dan has created an interesting emotional profile model to correlate the emotions he observes to characteristics that are important to an individual’s success,”
“I believe his insights could be valuable in helping teams understand an athlete’s emotional makeup and provide implications for how he may perform, both on and off the field.”
Bucks fans all over the world and pay per head wagering services have been very surprised by the method that will be used by the team to improve, and can’t wait to see what how they will do in future matches after applying the FACS.