Pay per head sportsbooks were very happy to learn that Peyton Manning’s Payback Foundation for youth at risk will get a $500 contribution for every time that the Denver Broncos quarterback shouts “Omaha” when he plays in the AFC Championship Game.
Price per head services saw that the quarterback brought national attention to Nebraska’s largest city with his loud “Omaha” pre-snap calls during Denver’s playoff win last weekend over San Diego.
On Thursday, greater Omaha Chamber of Commerce president and CEO David Brown said that five Omaha-based companies are joining forces to donate $500 to Manning’s foundation each time that he shouts “Omaha” in the Broncos’ game against the New England Patriots on Sunday, and pay per head sportsbooks would like to see how many times the player will shout the city’s name.
Pay per head sportsbooks were very surprised when they saw that in last week’s game, Manning said “Omaha” 44 times. In the game against the Patriots, that same number would be valued at $22,000.
The companies that are participating are Union Pacific Railroad, First National Bank of Omaha, ConAgra Foods, Mutual of Omaha, and Omaha Steaks.
An Omaha Steaks official said that the company is also thinking about offering Manning an endorsement deal that could include calling out its name during the game, and pay per head sportsbooks would really like to see this deal take place.
“Omaha Steaks is always looking for awesome promotional opportunities that get our brand in front of customers and potential customers,” said Todd Simon, a senior vice president at his family owned company. “So if the economics were right, Omaha Steaks would consider a deal with Mr. Manning, especially given his apparent affinity for Omaha.”
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Pay per head sportsbooks found out that Brian McCarthy, spokesman for the NFL, said that the league does not have a rule in place forbidding such a deal, and Alan Zucker, Manning’s marketing agent, would not comment on whether his client would accept it.